Unique Searching allows you to find Identity Matches using the specific personal information you provide. However, Identity Finder doesn't simply search for the personal information you enter, but rather it converts that information into multiple formats to increase the likelihood of discovering matches. For example, when you enter 03/12/1972 as a Date of Birth, Identity Finder will match all of the following formats (and others) in any location:
03/12/1972
03/12/72
03-12-1972
03-12-72
Mar. 12, 1972
March 12, 1972
Additionally, Identity Finder will also look for any words you enter in various cases so it is not necessary for Maiden Name to enter Smith, smith, and SMITH. Any one of these will match all three versions.
There are multiple ways to enable Unique Searching.