Most people are unaware of the amount of sensitive information stored on their computer network. Identity Finder
automates the discovery process by using its proprietary technology to intelligently and automatically locate
confidential data. Identity Finder is so accurate that our customers report a false positive rate of 2% or less.
To achieve these unprecedented results, Identity Finder's AnyFind™
version 53.0.0
utilizes advanced proprietary algorithms incorporating contextual analysis, proximity checks, validations,
industry checksums, minimum counts, and a variety of user customizable settings.
For specific file types, such as Microsoft Excel, Identity Finder knows that while a cell might display 123-45-6789, different versions of Excel store numbers in different ways internally. Identity Finder intelligently adjusts its validation algorithms based on file type so that cells in CSVs include commas, Excel 2007 and later files include XML tags, and Excel 2003 and below include carriage returns, and trailing decimals.
Identity Finder takes further steps by looking for keywords, negative keywords, context, minimum counts, and a variety of user customizable settings allow Identity Finder to only match the information that is real PII. Once potential PII is found, Identity Finder’s AnyFind can validate the number against additional rules, such as Social Security Administration rules to ensure that an SSN could have been issued. It passes potential credit card numbers through the Luhn algorithm, and compares the number against definitions from issuing banks and financial institutions. These few examples of intelligent, real-time and context-aware search features maximize accuracy and drastically reduce false positive results.
For more information on each of the AnyFind Data Types found by Identity Finder, please click a data type below:
For specific file types, such as Microsoft Excel, Identity Finder knows that while a cell might display 123-45-6789, different versions of Excel store numbers in different ways internally. Identity Finder intelligently adjusts its validation algorithms based on file type so that cells in CSVs include commas, Excel 2007 and later files include XML tags, and Excel 2003 and below include carriage returns, and trailing decimals.
Identity Finder takes further steps by looking for keywords, negative keywords, context, minimum counts, and a variety of user customizable settings allow Identity Finder to only match the information that is real PII. Once potential PII is found, Identity Finder’s AnyFind can validate the number against additional rules, such as Social Security Administration rules to ensure that an SSN could have been issued. It passes potential credit card numbers through the Luhn algorithm, and compares the number against definitions from issuing banks and financial institutions. These few examples of intelligent, real-time and context-aware search features maximize accuracy and drastically reduce false positive results.
For more information on each of the AnyFind Data Types found by Identity Finder, please click a data type below:
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Social Security Numbers
Identity Finder discovers Social Security Numbers and performs the industry’s strongest validations and analyses to maximize accuracy and eliminate false positives. -
Credit Card Numbers
Identity Finder finds a wide range of Credit Card Numbers, including MasterCard, Visa, Discover, American Express, Diners Club, Carte Blanche, JCB/Enroute, and Australian Bankcards. -
Patient Health Information (PHI)
HIPAA requires covered entities to find and protect combinations of data. In particular, Social Security Numbers and some other piece of identifying information is considered sensitive and must be managed with special controls. Identity Finder is the only product in the market that allows healthcare related organizations find Patient Health Information (PHI). -
Payment Card Industry (PCI) Information
Payment Card Industry Data Security Standard (PCI DSS) is a worldwide information security standard composed by the Payment Card Industry Security Standards Council (PCI SSC). The standard was created to help organizations that process card payments prevent credit card fraud through increased controls around data and its exposure to compromise. Identity Finder finds Payment Card Industry (PCI) Information. -
Bank Accounts
Identity Finder finds bank account numbers like checking accounts and savings accounts. -
Passwords
Identity Finder finds passwords, such as those that users keep in clear text files but also those stored in browser areas without your knowledge and consent. -
Dates of Birth
Identity Finder can find a Date of Birth by closing analyzing the data and the context of the data in question. -
Phone Numbers
Phone Numbers are everywhere. Find every number or just the particular instance in question. -
Driver Licenses
Identity Finder finds Driver Licenses. Decide whether you limit your search to selected states or search for any instance. -
Personal Addresses
Identity Finder finds Personal Addresses in many different formats. -
Canadian Social Insurance Number (SIN)
Identity Finder finds the Canadian Social Insurance Number (SIN). Canadian businesses and individuals can achieve the same level of protection as American enterprises. -
Australian Tax File Number (TFN)
Identity Finder finds the Australian Tax File Number (TFN). Australian businesses and individuals can achieve the same level of protection as American enterprises. -
United Kingdom National Insurance Number (NINO)
Identity Finder finds the United Kingdom National Insurance Number (NINO). British businesses and individuals can achieve the same level of protection as American enterprises. -
United Kingdom National Health Service (NHS) Number
Identity Finder finds the United Kingdom National Health Service Number (NHS). British businesses and individuals can achieve the same level of protection as American enterprises. -
Custom Searches
Using keywords, regular expressions, and programming logic through the Identity Finder API, users can define the type of search they care about most to hone in on the particular sensitive information they want to discover and clean. -
Passport Numbers
If you are concerned about your Passport Number being exposed, Identity Finder will find it on your system to help you protect your identity.



